New York Tennis Magazine & Long Island Tennis Magazine Get a Makeover.

Posted on Oct 16, 2017

New York and Long Island Tennis Magazine websites

United Sports Publications has been a client of Weaving Media for almost 8 years. In that time we have maintained their Drupal 6 Open Publish websites ( & ) adjusting them, giving them a make over adding the theming nescessary to bring them into the mobile era of the internet. All of this was leading up to the point where they were ready to allow us to update these sites to Drupal 7 with bootstrap themeing, giving them a fresh updated graphical look. Data from both sites was migrated over using the same taxonomy vocabularys. We added bold graphical Grid Stack displays at the top of each site allowing the newest articles the exposure needed, and a new presentation style for articles and features. We worked with the editorial staff to give them the latest cutting edge tools in which to do their work and in some...

Living in the Global Village. How to Reach Your Audience?

Posted on Oct 10, 2017

In my previous blog I talked about how the use of certain mediums have a large influence on how your message is taken. In this post we will begin to talk about well formed relavent content to draw visitors in and keep them coming back to your website. We use various forms of electonic medium today to communicate and convey messages. Whether it is a reminder text sent via cell phone to pickup eggs at the market, a personnal note via email to make someone smile, a tweet or live video broadcast to garner reaction or convey a message of urgency. Every message is a way of connecting us to one person in the same office, members of a special interest forum, or an entire country half way around the world. There is no limit to what is possible if your message is A, of interest, and B, formed correctly to navigate your choice of medium.

So how do we make an impact in the...

The Medium is the Message. How are you delivering your content?

Posted on Oct 4, 2017

The Medium Is the Message.

" The medium is the message " is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived. 1 Marshall McLuhan bore witness to the evolution of modern communications but, left us (December, 1980) just before the most expansive change that would forever change communication as we knew it. McLuhan put tremendous stock in the fact that the way a message was delivered was as much a statement as the content being delivered. My focus is the fact that we have become a society of instant gratification.

As late as 1982, Philadelphia had a Morning Newspaper (The Philadelphia Inquirer), and an afternoon paper (The Evening Bulletin). The Inquirer also had as many has 5...

2017 Do You Know Where Your Social Media Efforts Should Be?

Posted on Sep 20, 2017

Content development and ROI on social media

We are currently in the middle of 4 projects, and one of the questions we get from clients is what is a good ROI in Social Media. Return On Investment (ROI), is a tricky question. With the advent of the Internet and Cellphones, and the ability to have Amazon drop your purchase on your doorstep in 2 hours, we live in a day and age of instant gratification. However, there is no instant result on implementing a social media strategy.

So what are some good moves you should make that will have some positive results? Here are a few.

CONTENT IS KING You need to be constantly adding new and up to date information on your website. It needs to be relative to your business and should be on a fresh current topic. Using references in your content provides a source of links to those who may back link to you and increase your visibility on search engines. Now we will...

Project Management and Pitfalls

Posted on May 14, 2017

I have now been developing websites for 20 years. In that 20 years I have seen projects come offwith very little detours or delays, and I have seen projects that never get off the ground whether it be our fault or the clients. Generally the reason this happens, fall into one of of 2 categories. The Number one project management issue I have found is communication. One party tends to drop the ball when answering a question or puts a part that is in the pipeline on hold, or just remove it from the project. This can put an entire project in limbo and in the interim, we will generally move onto another project instead of waiting for feedback or if there is a need for research, as hard as we try, it does occasionally get lost in the cracks.

The second issue that pops up is the "Dreaded Scope Creep". This can occur on the developer or the client side. The client decides they need...

So Which Browser To Design For?

Posted on Apr 19, 2017

 Which Browsers Are Popular?

So we are constantly trying to stay ahead of the curve when it comes to Search Engine Optimization(SEO), and having a consistant look and feel of websites on top Web browsers. But, what are those browsers? Recently a contributor posted an article Think You Know the Top Web Browsers? . It gives a very revealing look as to how we have evolved in our choice of Web Browser and it's use. Now most of this makes sense as most users will use the browser that is native to their operating environment (Android, IOS, OSx, etc). Interesting note, the Android has now surpassed Windows as the world’s number one Internet platform. With that in mind, it is easy to see what part of the reason is that Chrome is the number 1 browser being used(52%), followed by Safari(14%). Both are the default browsers for most Mobile devices (Chrome on Android, Safari on IOS). Microsofts Internet Explorer...

So You Design Websites.

Posted on Mar 25, 2017

I've been in the web development business for over 20 years, In that time I have watched things get faster, and requirements become more complex. It has forced me to look at how I approach each project and it's development process. Even the simplest of websites can have perplexing requirements and the design process while on the surface can appear straight forward, needs to be approached from outside the box, cube, circle or an isosceles triangle for that matter.

We look at color, font, descriptive approach and audience from every possible angle and even after we do that we need to put the first concept aside and start again to make sure we have covered every base, dotting the i's and crossing the t's to the clients satisfaction. It requires a set in stone process that has a set time frame and a firm hand on limiting what we call "Scope Creep" .